Sylvie Borau

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Associate Professor at Tbs Education

I'm an associate professor at TBS Education, where I teach ethical marketing and consumer behavior. I'm also an affiliated researcher at the Institute for Advanced Study in Toulouse.

In my research, I apply the insights of consumer psychology to better understand the deep roots of our gendered consumption choices and our relationship with technology.

Prior to entering academia, I spent eight years as a marketing research manager at TNS Kantar, IPSOS and IFOP, in Paris and in Toronto.

Expertise

Consumer psychology and ethics applied to:

Gendered advertising

Gendered marketing

Gendered Artificial Intelligence

Gendered Advertising | Gendered marketing | Gendered AI | Artificial Intelligence | Gendered robots, chatbots & assistants| Feminism

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