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Associate Professor at Tbs Education

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    Sylvie Borau.jpg

    Sylvie Borau (Ph.D.) is an associate professor at TBS Education, where she teaches ethical marketing and consumer behavior. She is also an affiliated researcher at the Institute for Advanced Study in Toulouse.

     

    In her research, she applies the insights of consumer psychology to better understand the deep roots of our consumption choices and our relationship with technology.

     

    Prior to entering academia, Sylvie spent eight years as a marketing research manager at TNS, IPSOS and IFOP, in Paris and in Toronto.

    Expertise

    Consumer psychology and ethics applied to:

    Gendered advertising

    Gendered marketing

    Gendered Artificial Intelligence

    Feminism | Sexism | Advertising | Gendered marketing | Gendered AI | Artificial Intelligence | Gendered robots, chatbots & assistants

    sylvieborau 2022

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